The Bear 650 is a bike built with blood, guts, dirt & spit with smaller bits of blood & dirt in it. We made a launch campaign with film & OOH.
Credits:
Agency: Droga5 London
CCO: Shelley Smoler
Creative Director: Ed Redgrave
Creatives: Ellie + Chip
Photographer: Elliot James Kennedy
Design Director: Matteo Alabiso
Designer: Anya Landolt